EPÆG

md-IAT

md-IAT

The multidimensional Implicit Association-Test (md-IAT) measures unconscious attitudes towards brands, products or any kind of objects or concepts, you wish to find out the attitude of your customers. The tool is especially applicable for marketing research.

The tool uncovers the strength of associations between evaluative attribute dimensions (e.g. save - unsave) and a pair of "concepts" (e.g. brands). By this means it is possible to plot a profile, which shows the mental image in the mind. The illustration shows brand personalities of two major German car brands revealed with the md-IAT.

We offer an all-in-one solution including data analysis and profile plots. Please contact Claus-Christian Carbon (ccc@epaeg.de).

EPÆG